Thomas Cook Airlines – UX Improvement

Clearing up confusion so customers get their fizz on the right flight.

Client: Thomas Cook Airlines
Services: UX, UI

Overview

We received this email concerning a potential issue with pre-ordering champagne on Thomas Cook flights;

We seem to have a problem with the UX around the pre-ordering of Champagne. Most days we get a complaint from someone who thinks they should be served a bottle they have pre-purchased on their outbound flight eg Manchester to Vegas but they actually purchased it for their inbound flight Vegas to Manchester. I guess they are booking close to departure when it isn’t possible to book for their outbound and they are getting confused. Please can you look at making it clear what flight people are adding extras too as like I say this seems to be a common problem.

Going through the journey of pre-ordering champagne to a flight, it was initially a struggle to understand the problem at hand – as we simply weren’t checking close enough to departure.

This is what you see when you’re 72+ hours before your flight:

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