Let’s talk about one of the most painful parts of working in design: copy approval. More specifically, getting the copy in the first place. If you’ve ever tried to launch a website or product with more than two stakeholders involved, you’ll know exactly what I’m talking about.
Before we discovered Ditto for Figma, the way we got copy signed off was honestly embarrassing. I’ve seen it all. Google Docs with highlighted text and mystery comments. Annotated PDFs full of screenshots from the designs with arrows pointing at buttons saying things like “Change this to Learn More” with no context. My personal favourite was a Microsoft Word document someone once sent me that included pasted screenshots of the design with text boxes floating near the thing they were referring to, but not actually on it. Somewhere around page 17, I lost the will to live.
It was chaos. No one knew which bit of copy was final. People would randomly send over “new versions” of lines we’d already changed. Sometimes I’d end up copying the wrong bit of text into Figma because there were about four different documents floating around with slightly different wording for the same thing. Honestly, it’s a miracle anything got published at all.
Then we found Ditto.
Ditto is a Figma plugin that basically lets you manage all your product copy inside your designs. It works like a living text system. You can label bits of copy, create versions, and most importantly, give stakeholders direct access to comment or suggest changes in context. No more screenshots. No more weird Word docs. No more emails with subject lines like “FINAL FINAL FINAL VERSION 2”.
The best part? Everyone looks at the same thing, at the same time, in the same place. When someone wants to tweak the headline, they do it in Ditto. Right there on the design. Everyone else can see that suggestion and agree or disagree. Changes are tracked properly. We don’t end up with six slightly different versions of the same sentence flying around like lost pigeons.
Getting approval on websites used to take weeks just because of the mess around sign-off. Ditto’s made it faster, cleaner, and actually enjoyable. Well, almost. I’m not sure feedback from Legal will ever be enjoyable, but that’s a different blog post.
If you’ve ever wanted to throw your laptop out of a window because of a badly annotated PDF, get Ditto. You’ll thank yourself later.
